GROWTH MARKETING MANAGER

Performance Marketing & Brand Storytelling

Location: Hybrid — Lagos, Nigeria
Employment Type: Full-Time
Industry: Fintech • Payments • Digital Assets
Salary Range: ₦400,000 – ₦500,000 Monthly

ABOUT US

We are building an AI-powered financial technology platform designed to simplify how people move, convert, and manage money across Africa.

Our product combines conversational AI, digital assets, and modern financial infrastructure to make financial transactions easier and more accessible.

We are an ambitious, early-stage startup looking for a hands-on, creative, and results-driven Growth Marketing Manager who can combine performance advertising expertise with compelling brand storytelling to drive customer acquisition and product adoption.

We are not looking for someone who simply manages social media calendars or supervises marketing activities. We need someone who can turn compelling stories into high-performing campaigns and measurable customer growth.

ROLE OBJECTIVE

Own and execute customer acquisition campaigns, develop compelling brand narratives, and use performance data to continuously improve marketing results.

You will work closely with the founders and our existing creative team to transform product benefits into effective advertising campaigns, attract qualified customers, and improve conversion from initial interest to product activation.

This is a hands-on role requiring both strategic thinking and practical execution.

KEY RESPONSIBILITIES


1. Performance Marketing & Customer Acquisition


  • Personally plan, launch, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google, X, and other eligible platforms.
  • Develop audience targeting, retargeting, and creative testing strategies.
  • Manage advertising budgets and continuously improve campaign efficiency.
  • Identify high-performing audiences, messages, and creative formats.
  • Develop and execute acquisition experiments to drive qualified registrations and activated customers.
  • Scale successful campaigns and quickly address underperforming ones.
  • Explore effective acquisition opportunities where conventional paid advertising is restricted.


2. Brand Storytelling & Creative Strategy

  • Develop compelling brand narratives that communicate the product's value in relatable, memorable ways.
  • Translate customer pain points and product benefits into strong marketing angles.
  • Create scroll-stopping hooks, campaign concepts, advertising scripts, and creative briefs.
  • Develop both emotional storytelling and direct-response advertising concepts.
  • Guide the creative direction of video advertisements, motion graphics, and promotional campaigns.
  • Collaborate with the Content Creator and Motion Graphics Editor to produce and test marketing creatives.
  • Continuously research market trends, competitors, and customer insights to strengthen campaign messaging.


3. X/Twitter Growth and Storytelling

X is one of our core growth platforms. You must understand how to build a startup's presence on X beyond simply posting announcements.

  • Develop and execute a consistent X content strategy.
  • Write compelling posts, threads, founder stories, product narratives, and commentary around relevant industry conversations.
  • Identify trending discussions and opportunities to position us in relevant conversations.
  • Develop content that attracts crypto users, traders, fintech enthusiasts, founders, and potential customers.
  • Build relationships with relevant accounts, creators, and communities through thoughtful engagement.
  • Experiment with different content formats, hooks, narratives, and posting strategies.
  • Track audience growth, engagement, profile visits, link clicks, and the contribution of X to our signups and activation.

You should already understand how content performs on X and be able to demonstrate your work or results.


4. Marketing Attribution & Growth Analytics

  • Set up, manage, and validate conversion tracking across relevant advertising and digital channels.
  • Understand and implement appropriate tracking tools, pixels, events, UTMs, and attribution methods.
  • Track the customer journey from advertisement to website, messaging channels, registration, and activation.
  • Analyze campaign performance, acquisition costs, conversion rates, and customer behavior.
  • Identify acquisition and onboarding bottlenecks using available analytics.
  • Run structured experiments to improve conversion and campaign efficiency.
  • Maintain clear weekly performance reports showing results, insights, and next actions.


5. Fintech & Crypto Advertising

  • Understand advertising policies and restrictions affecting cryptocurrency, payments, and financial products.
  • Identify advertising platforms and formats the company is eligible to use.
  • Develop compliant acquisition strategies within applicable advertising requirements.
  • Work with management to identify required advertising approvals and documentation.
  • Identify legitimate alternative growth channels when advertising restrictions limit campaign options.
  • Ensure marketing messages are accurate, trustworthy, and compliant with applicable platform policies.


6. Creative Team Coordination & Growth Execution

  • Work closely with our in-house Content Creator and Brand Designer/Motion Graphics Editor.
  • Establish clear weekly campaign priorities and creative briefs.
  • Ensure advertising creatives are produced, tested, and optimized efficiently.
  • Provide performance-based feedback to improve creative output.
  • Maintain a continuous pipeline of marketing experiments.
  • Take initiative, solve problems, and drive execution without depending on constant founder supervision.

REQUIRED SKILLS & EXPERIENCE

Must Have

  • Minimum 3 years of relevant experience in growth marketing, performance marketing, or digital customer acquisition.
  • Proven hands-on experience managing paid advertising campaigns and budgets.
  • Strong practical knowledge of Meta Ads Manager and at least one other major advertising platform.
  • Demonstrable experience tracking conversions and attributing acquisition results to marketing campaigns.
  • Strong brand storytelling, creative strategy, and advertising messaging skills.
  • Experience developing effective video advertising concepts, hooks, and campaign briefs.
  • Good understanding of customer acquisition funnels, conversion optimization, and retargeting.
  • Ability to interpret performance data and make practical optimization decisions.
  • Strong initiative, ownership, communication, and execution skills.
  • Ability to work effectively with a small creative team in a fast-moving environment.


Strong Advantage

  • Previous experience successfully advertising cryptocurrency, digital asset, payments, or other regulated financial products.
  • Knowledge of crypto advertising policies, certification, and approval requirements across major platforms.
  • Experience with WhatsApp-based acquisition and tracking.
  • Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, Microsoft Clarity, or similar tools.
  • Proven experience scaling acquisition campaigns for an early-stage startup.
  • Familiarity with AI-assisted marketing and creative production.

Direct crypto advertising experience is highly desirable, but candidates with strong performance marketing, attribution, and storytelling expertise in other industries are also encouraged to apply.


WHAT SUCCESS LOOKS LIKE


First 7 Days

  • Understand the product, target audience, and existing marketing activities.
  • Review previous advertising campaigns, available analytics, and acquisition funnels.
  • Identify major campaign and conversion challenges.
  • Establish a clear working process with the creative team.
  • Develop initial campaign concepts and a prioritized growth execution plan.

First 14 Days

  • Launch initial approved acquisition experiments.
  • Establish or validate essential conversion tracking.
  • Begin systematic testing of advertising messages, audiences, and creatives.
  • Present initial campaign findings and optimization opportunities.

First 30 Days

  • Establish a consistent cycle of campaign launches, creative testing, and performance optimization.
  • Identify promising acquisition strategies backed by data.
  • Demonstrate measurable improvements in selected marketing performance indicators.
  • Maintain a productive creative workflow with minimal founder supervision.

First 90 Days

  • Demonstrate meaningful progress toward agreed customer acquisition and activation targets.
  • Establish repeatable, measurable acquisition strategies.
  • Improve campaign efficiency and conversion performance.
  • Present a clear, data-driven growth roadmap.

Performance will be assessed based on campaign execution, acquisition results, creative effectiveness, attribution accuracy, initiative, and measurable contribution to business growth.

WHO WE ARE LOOKING FOR


We want someone who:

  • Understands how to turn attention into customers.
  • Can independently run and optimize advertising campaigns.
  • Is an exceptional storyteller with a strong creative instinct.
  • Understands tracking, attribution, and performance analytics.
  • Can market complex financial products simply and persuasively.
  • Is proactive, resourceful, analytical, and execution-oriented.
  • Takes responsibility for results rather than just completing marketing activities.
  • Can deliver meaningful work without constant supervision.

We value demonstrated experience and execution over impressive titles.

HOW TO APPLY


Interested candidates should submit:

  • Updated CV.
  • LinkedIn profile.
  • Portfolio or examples of previous marketing campaigns.
  • Brief details of two paid acquisition campaigns personally managed, including advertising platforms, approximate budgets, specific responsibilities, and measurable results.
  • Examples of brand storytelling, advertising concepts, or creative campaigns they developed.


If you believe you're qualified and excited about building one of Africa's next-generation fintech and crypto products, we'd love to hear from you.


Send your application to: [email protected]


Use the subject line: Application – [Role Name]


Only shortlisted candidates will be contacted. We value demonstrated ability, creativity, initiative, and results more than impressive job titles.